8:00-9:00    Gathering   
9:00-9:15    Welcome notes
Ofir Leitner, Founder, MobileMonday Tel Aviv
9:15-9:25 – Greetings from MoMoTLV, 2012 activities and outlook for 2013
Lior Yekoutieli, Co-Organizer, MobileMonday Tel Aviv 
9:25-9:50 New business opportunities and monetization for developers
Dariusz Zalewski, Nokia Developer Relations, CEE Area Head 
9:50-10:05 – The future of payments: mobile and offline
Corrado Tomassoni, Head of EMEA PayPal | Developer  
10:05-10:20 – Strategies for ramping up app revenues
Ran Avidan, CTO, StartApp
10:20-10:35 – Monetization in the Mobile Advertising World 
Ary Cohen, General Manager, Matomy Money
10:35-10:40 – Announcement of the WinNokia contest
Ophira Avishay, Marketing and Services Lead, Eurocom
10:40-11:00 – Coffee and Networking

11:00-11:40 – Panel: The state of Mobile Advertising 
Ecosystem panel with all players: Brand, Agency, Ad Network, Platform, Developer. All discuss the present and future of mobile advertising
Erez Gross, SVP Display and Mobile, Matomy
Amir Weiss, CEO, Universal Mccann Digital
Dariusz Zalewski, Nokia Developer Relations, CEE Area Head
Yossi Elbaz, CEO, Domino's Pizza Israel
Samuel Keret, VP BizDev and Advertising, Waze
Moderator: Hillel Fuld, Senior Evangelist, inneractive
11:40-12:05 – Where will mobile monetization be 5 years from now?
Two entrepreneurs who made an exit talk about the past and the future
Zohar Levkovitz, Co-Founder, Amobee (Acquired by SingTel)
Eran Shir, Co-Founder, Dapper (Acquired by Yahoo!) 
12:05-12:45 – Panel: Keeping an open tab
What are the best ways to get paid after the app download – Freemium, Upgrades, in-app purchases, virtual currency, and how to optimize them
Corrado Tomassoni, Head of EMEA PayPal | Developer
Assaf Vaknin, Head of Strategic Partnerships North America, Nordeus
Guy Horowitz, Head of Israel, Corporate BD, Deutsche Telekom AG
Alex Frenkel, VP Product, Zlango
Ran Ben-David, CEO, AppRank
Moderator: Shlomi Grandes, CEO, Grandes Media
12:45-13:45 – Lunch and networking
13:45-14:00 – Mobile social gaming in Japan
Levi Shapiro, Partner, TMT Strategic Advisors 
14:00-15:00 – Mobile Startups Contest (Finalists Announced!)
8 startups, 5 minutes each, plus judges questions
15:00-15:40 – Panel: Thinking out of the box 
New creative ways to improve app revenues: Hyperlocal content, ad creative, using unexpected device "real-estate" and more
Noam Fine, CEO, Widdit 
Steven Spencer, Senior Advisor, Vringo
Ariel Shimoni, Director of Publisher Relations, Startapp 
Yaniv Reznik, VP Innovation, Amdocs Head of AT&T Innovation Center (Israel)
Raphael Menachem, Head of UX, Citi's Israeli Technology Innovation cntr
Moderator: Esther Loewy, Partner and Co-Founder, Bootcamp Ventures
15:40-16:00 – Coffee and Networking  

16:00-16:10 – App monetization in the Eastern European markets
Dan Romescu, CEO, Augmented Citizen Foundation & Founder MoMo Romania
16:10-16:20 – 2012: Surprising insights on the App Store
Keren Zemer, VP Business Development, Appsfire
16:20-16:30 – 5 critical mistakes with virtual economies in mobile games
Yaniv Nizan, CEO, SOOMLA
16:30-16:40 – Conclusion and winner announcement  
Ofir Leitner, Founder, MobileMonday Tel Aviv